The Psychology of Persuasion: Unlocking the Secrets of Influence (Without Becoming a Manipulative Villain)
Introduction: Why You Need This Book (Even If You Think You Don’t) Imagine you’re a Jedi, but instead of a lightsaber, you wield the power of persuasion. Sounds cool, right? Well, that’s essentially what Robert B. Cialdini hands you in his book, “Influence, New and Expanded: The Psychology of Persuasion.” It’s like the manual to […]